PFI is People For Information. We’re here to help companies find the right people when they want to conduct qualitative research. We don’t run a call centre – instead, we work hard to locate people from all walks of life who would like to take part in research. Whether it’s sampling snacks, analysing bank accounts or discussing social attitudes, we’ll put together a panel with all the right characteristics.
We specialise in recruiting for consumer and business research across New Zealand. With over 11 years in the business, we’ve assembled a team of recruitment experts who know how to find the right mix of people for any research project. We can source them from our national panel and client-supplied lists, or utilise desk research to recruit the people you need. When working from client lists, we take care to act in a manner that respects the relationship the end client has with its customers.
Integrity and respect are the values we live by. Our service is 100% confidential, and because PFI is not owned by a market research company, we can focus on finding the right group for your project. We take a rigorously professional approach while never forgetting the importance of the personal touch to put individuals at their ease. And with a show rate above 93% across all projects, the data backs up our approach.
Qualitative research is impossible without the right people. That’s why PFI has built a recruitment service with people at its centre. Our highly experienced team know how to connect with hard-to-reach groups and get their buy-in, while always respecting their privacy. We think outside the square and tap into the relevant networks. Perhaps that’s why so many of the consumers who have been involved with our research groups are happy to refer their friends and family to PFI.
We’re not a call centre, working from a script. Instead, we take the time to understand our client’s needs and suggest new approaches. We know how to tread carefully in areas of cultural or personal sensitivity. Naturally, we abide by all relevant codes of conduct for the research industry.
We’re always looking for people who are prepared to spend an hour or two talking about anything from soft drinks to software. Or perhaps you’ll be asked your opinion on healthcare, ice cream or Internet service providers? The possibilities are endless.
All our panels are purely for research, never about selling. And you can be sure we will never, ever give your information to a third party.
Research projects are by invitation only. There are a number of possibilities, from face-to-face interviews to group discussions. We also run an online panel so you could be answering questions from the comfort of your own home.
To thank you for your time, you will be offered an incentive in the form of cash, vouchers, products or a gift. You’ll be told up front what form this incentive will take.
PFI offers three meeting spaces suitable for research groups and support services. All are available fully catered with a host or hostess on hand, so you can forget about the logistics and focus on the task. Rooms can be booked by the hour or the full day.
All rooms are available for offsite meetings, interviews, and training sessions, or simply as a working space away from the day-to-day distractions of the office.
We’re always interested in discussing your requirements. Come and visit our office, meet the team, and find out how we locate the right People for Information.